Late Thursday, amid swirling speculation about a shooting at Brown University, the network's Kaitlan Collins posted on social media, pointing out the conflicting information and directing people to her network’s 9pm newscast.
While it is by no means a flawless news source, her statement resonated for a lot of people. It remains one of the organizations where one can locate fact-based and largely trustworthy reporting – particularly during crises such as the one unfolding near a New Hampshire storage facility.
A Precarious Situation Amid a Business Struggle
Yet the news network, now middle-aged, finds itself in a uncertain position as two giant media corporations vie for ownership of its corporate owner, Warner Bros Discovery.
Regardless of who wins, the destiny of CNN has become part of a high-risk game of corporate ownership, rather than as a question of what benefits the information-seeking public.
“Here is one more case of the fundamental flaws with roots in decades of policy decisions,” stated Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the Penn.
The conjecture about the future owner of Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – fails to grasp a broader point.
“It gets presented as a business story with powerful individuals as the protagonists, but there is scant discussion of the societal benefit,” Pickard said.
A Further Factor: The Former President
The network's predicament is made more complex by Donald Trump’s longstanding stance about a network he has frequently denounced as perhaps his primary “fake news” adversary.
Think back to the cries of “CNN sucks!” at the president’s rallies, his team's disciplinary revocation of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in White House briefings.
Trump now says that the network requires new ownership. Many see this as a desire for ownership that will insulate him from criticism and scrutiny. That is a factor in why he seems to come down on the side of Paramount Skydance, which has made a aggressive takeover attempt.
There is a basis to like that company more. For one thing, it is led by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.
Paramount, owner of CBS News, also recently installed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the editor-in-chief of that storied news network.
An Outcome of Further Turmoil
Significantly, if Netflix is successful, CNN and other cable outlets would first be spun off into a independent unit. This might be a relief to many at the network, but it’s not exactly a guarantee of stability. That setup could position CNN for a future sale. The cycle continues.
According to Timothy Wu, a great deal of this is against the law, anyway. The influential voice of big tech’s dominance recently argued that competition laws should disallow both deals.
“Both acquisition attempts would be harmful to the country, and both should be contested by the government,” Wu recently wrote.
The Fundamental Problem and a Way Ahead
Regardless of the resolution in this situation, the underlying crisis endures.
“Our current system is a highly structure that undermines democracy, but we ought not succumb to the belief that change is impossible,” Pickard said. Policy decisions – dating back to the 1930s and 1940s – helped to build this overly commercial monster, and new policy decisions can fix it.
Will that happen in an era where the top communications regulator refuses to acknowledge that the agency is independent? Overhaul is a distant prospect now, but that doesn’t mean it will never happen.
Initiatives that bolster independent news organizations, aid local journalism, subsidize public media, and prohibit the accumulation of media power in very few hands are within reach – they are necessary for a robust democracy.
Regarding media ownership, size does not equal quality. And news organizations like CNN must not be pieces in the latest merger game.