"A family located in North London is looking for an exceptional and skilled instructor to assist their most junior child on his early path to growing into an English gentleman."
When reading this advertisement, you might readily miss the wording "first-steps" as simple a turn of phrase.
But, it might be the most important element of this unusual job advert, as it attempts to hire a tutor for a infant.
Numerous of applications have now been received since the unnamed family published their call for the £180k-a-year tutor, who needs to be "an exceptional individual".
Over the last few weeks, the advert has attracted notice across the news, with numerous questioning why?
Innovative Idea
The CEO, CEO and founder of an education consultancy, which is helping the family in their quest, explained that in spite of early doubt, he considered the concept "forward-looking", and "progressive".
When he spoke with the family, he noted they recognized the unusual nature of their demand, and how immature their son is.
But, they clarified that they "were unwilling to delay any longer" to engage a tutor, as they had postponed until their elder sibling was five, and by that age "cultural bias had already become established".
But what does the family indicate by "cultural predisposition"?
It's "comprehensive", he responded. "The way you eat, the way you speak".
He explained the elder child had absorbed "really subtle, body language" from the family, and had assumed their cultural norms. The family explained to Adam they wished to avoid history to happen again with their younger child.
The plan: To hire a British tutor, who should speak with RP, to shape the baby right from the beginning.
Natural Absorption
"A lot of the learning at the start here is somewhat osmotic," said Adam.
It's by means of this natural absorption that the family are expecting the child will acquire the English characteristics they aim to instil.
Adam noted the tutor had to be someone who went to "prestigious academies – comparable categories of schools as the family aspire to send their son to".
"The instructor just has to be the right kind of person, they'll be performing things they aren't even aware they're doing, just naturally," he said.
Money No Object
The family explained to him the chosen tutor should ideally also have understanding of or passion in horse riding, winter sports, artistic pursuits and instrumental training so as to inspire the child in a wide range of passions.
More than that though, he said the family hoped the tutor to register the child on a range of classes so the child would be "horseback riding and picking up an instrument by the time they are approximately three years old".
In the family's view, guiding their son grow into a "British gentleman" will result in achievement and create opportunities.
"Taking into account the pros and cons of that, because it's definitely a class statement," he comments.
But, notwithstanding all this instruction in "Britishness", might the child adopt so-called cultural influence from the multicultural family he is raised by regardless?
"Absolutely", replied Adam. "The parents know this might not succeed, but they've simply adopted the view of, 'let's give it a go and we'll proceed as soon as we can', because the price of it is not a concern," he explained.
Overly Optimistic
There are some in the tutoring industry who share similar doubts.
Another CEO, CEO and founder of a tutoring service, who provides private tutors, wrote that "the journey of becoming bicultural, or in fact, becoming oneself, is something that must be lived into, not designed."
The expert noted that he had relocated from China to the Britain at the time of childhood, and had been educated experiencing and embodying dual heritages. He continued to study at the University of Cambridge.
"The notion that a single person can serve as a representation of Britishness, an individual who can somehow transplant the qualities of a English gentleman upon a 12-month-old child, strikes me as naive and impractical," he commented.
"From my perspective, employing a typically British tutor from infancy will not automatically create the goal they want.
"I never had that kind of mentor, and nevertheless I have been privileged enough to enjoy several of the situations they hope for their son."
He added: "The fact is, cultural identity should not be imposed from the external environment; it must be chosen, and it must be internally driven."
Acquiring Englishness
Of course, Britishness is something the expert thinks can be taught – and marketed.
"In my view the fact that the international society holds us in this light is something that we should be cherishing|valuing|appreciating